“Fashion in the Headlights,” Northwood’s 17th annual style show held in April, focused runway lights on the savvy art of trend forecasting in the fashion and automotive industries. The student-curated ensembles highlighted in the 2018 Style Show gave shape to the challenge of predicting the next hot colors, materials, and more in fashion and automotive. With a sleek new Corvette center stage, the show vividly transported the audience through four seasons of outfits and couture. Throughout the year of producing the show, students learned that, in the business of forecasting what will be in vogue, companies must accelerate new ideas or get left in the dust.
Always staying ahead of the curve in her career, style show keynote speaker Margery Krevsky-Dosey successfully bridges the fashion and automotive industries with Productions Plus – The Talent Shop, her auto show talent agency. Listed by Crain’s Detroit as one of the largest women-owned companies in Michigan, Productions Plus has four offices across the U.S.
In the 34 years she has been involved in providing auto show specialists and models to 17 global automotive OEMs, everything has changed – from technology to philosophy. As Krevsky-Dosey noted, “Automotive and fashion industries both need transformation to thrive. And the students who work on Northwood’s fashion show flourish in the same way, by bringing a new vision to the stage every year.”
Krevsky-Dosey answered student questions while using her collection of vintage clothing from past auto shows to visually connect trends in fashion and automobiles. Favored colors, fabrics, patterns, and shapes in both industries clearly overlapped through the years.
“I was delighted to be part of Northwood’s Style Show and share my wheelhouse with students,” said Krevsky-Dosey. “I could see by their professionalism and organization that they understood the importance of trend forecasting in business. It’s so much more than a show for these kids; it’s a very positive learning and growing experience.”
Spotlight on Alumni Insight
The style show included an alumni panel hosted by Christina Schumacher (Warda) ('15), owner of Elodie Boutique in Midland, Mich., and Molly Anaman ('12), a head buyer for the men's store, Fitzgerald, in Grand Rapids, Mich. Together they shared with students the different paths they took to reach their current careers, along with their experiences and activities while they were at Northwood. Their career journeys haven’t always been direct. But their NU educations prepared them to capitalize on their strengths.
Northwood Style Show 2018 Video
Did you miss the Northwood Style Show this year? You can see all the student designs, casual
and business attire, and couture featured in “Fashion in the Headlights” at www.northwood.edu/style-show-video-18. And be sure to mark your calendar for next year’s show on April 12, 2019.
Success Seeks Education
Matthew Wolfhardt, designer and founder of Wolfhardt Designs, is creating a leather accessories sensation in his native Southern California. Using European materials and a classic aesthetic, Wolfhardt seamlessly blends form and function in products that exude confidence.
As he received more and more recognition, he realized that his passion for design needed an equal partner: a business education. “I’m learning to use my creativity just as effectively in management and marketing as I have in design,” said Wolfhardt, who is pursuing his B.B.A. in Management and Marketing through Northwood’s Cerritos, Calif., campus. “I know that a business education from Northwood is a smart way to fuel my dream to broaden my brand and attract investors.”