GM and Northwood - Natural Partners for E.M.B.A. Program

No one knows the automobile business as well as Northwood, which explains why the University’s Executive Master's in Business Administration program (E.M.B.A), developed specifically for General Motors employees has proven so successful.

The cohort-based program allows GM employees to earn an Executive Master’s degree in Business Administration in two years while continuing to work full time, which maximizes their career potential. Students participate in online classes, with one week per quarter spent in intensive residential learning experiences.

And because the program was designed by automotive professionals for automotive professionals, it can drill down into the industry in ways no other program can.


“The program sparked my curiosity the moment I heard about it, partially due to the respect that I have for former graduates like Steve Roe (’78 B.B.A.) of Roe Motors in Grants Pass, Oregon,” said Sarah Weiman Booth, who earned her degree in 2016 with the first graduating class of the Northwood GM Executive M.B.A. program.

At the time, Booth was the Buick GMC District Manager for Washington, Oregon, and northern California. She has seven years’ experience at the company. “This program provides the opportunity to analyze future projections for our complex industry, and develop process improvement proficiencies, excellence in leadership, and industry autonomous management competencies. These were just a few of the many dynamics that made the program worthwhile,” she said.

Developing such advanced skills doesn’t come easy. Students work hard, pushing themselves and each other to build their understanding.

“It was intense,” Booth recalled. “The struggle was real, but it was also temporary. I began the program recognizing that there is never an easy time to continue one’s education. I was confident that I would be better off, in the end, to have an Executive Master’s degree that is directly applicable to both my current position and future career aspirations. I took the now or never approach and jumped into the program. Now that my degree is on the wall, I am so glad I did.”

General Motors and its Center of Learning chose Northwood as its educational partner because of the university’s longstanding, unique focus on business and automotive marketing/management education. That gives Northwood’s academic specialists the ability to understand the industry and customize a program specific to the needs of GM team members, dealerships, and future industry leaders.


The next cohort of the Northwood GM E.M.B.A. program starts in spring 2019. Interested students should register by January 1. To get started, go to