Destination: Michigan


Travel the backroads of Michigan and enjoy a tour of the state's unique and successful alumni-owned businesses. destinationmi_photo1MEARS, MI Silver Lake Resort and Campground Don Tucker (’00), Owner Silver Lake Resort and Campground represents, for owner Don Tucker, his desire to be an entrepreneur and a big risk that paid off. He bought the business in 2005, and with 12 summer seasons under his belt, Tucker loves working in Michigan’s tourism industry. But, the real joy comes from building a legacy of hard work and a family business he can be proud of. As he honed his business skills at Northwood in Marketing/Management, he benefitted most from internalizing the Northwood Idea, promoting hard work and ethics, and seeing the direct link his professors had with real-world businesses. The relationships he developed during his four years at Northwood remain his most important personal and business connections today.

destinationmi_photo2COPPER HARBOR, MI Keweenaw Adventure Company Sam Raymond (’92), Owner/Operator Sam Raymond bought the Keweenaw Adventure Company in 1999, combining the first (and only) bike shop in Copper Harbor with an existing guide/outfitter business specializing in Lake Superior sea kayaking. Inspired by his love of mountain biking and the rugged beauty of Michigan’s northernmost community, Raymond accepted the challenge of changing a community’s mindset and put Copper Harbor on the “mountain bike map.” Today, designated a Silver Level Ride Center by the International Mountain Bicycling Association, the trails rank among the top 16 trail systems in the world. Raymond says the marketing lessons he learned at Northwood – change is opportunity, look for change, "find a need and fill it" – helped him prepare for life as a small-business owner. And, Northwood’s philosophy of entrepreneurship in a free market society has always been a driving force in his business development.


destinationmi_photo3DETROIT, MI Paxahau Jason Huvaere (’91), Owner For Jason Huvaere, it’s always been about the music. Paxahau began in 1993 as a passion project between friends who loved Detroit’s culture and electronic music scene. Huvaere originally launched the company as an online source for music. Now Paxahau produces ideal listening events throughout the Detroit area to showcase the best creative talent in the electronic music industry, such as the 10-year running Movement Electronic Music Festival in Hart Plaza. The music industry is tough. Huvaere credits his experience at Northwood with giving him the courage to dream big and build a business around his passion.

Other Northwood Alumni - Michigan Businesses to see: